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The use of our Site is subject to the rights and obligations explicitly mentioned on our site but also to the rights and obligations defined in this disclaimer as well as in our general terms and conditions of sale and in our privacy charter. All these texts together constitute our "General Conditions". These Terms and Conditions apply to us as well as to you. By using our website, you explicitly acknowledge and agree to the application of our General Terms and Conditions, to the exclusion of our own General Terms and Conditions. Exceptionally, the provisions of the General Terms and Conditions may be derogated from insofar as such derogations have been agreed in writing between the parties. Such derogations may consist of the modification, addition or deletion of the clauses to which they relate and shall not affect the application of the other provisions of the General Conditions.

Privacy Policy


Soch Retail Pvt. Ltd., a company incorporated under the laws mentioned in the Company act 2013 of India, registered at 601, 6th Floor, Link Rose, Above Levi's Store, Linking Road, Santacruz West, Mumbai - 400054, mentions a detailed statement of privacy (Privacy Policy) in regards to Not So Pink, an e-commerce retail platform that offers retail solutions and facilitates the purchase of Fashion & Lifestyle products.

Soch Retail Pvt. Ltd, hereby mentions the statement of policy (Privacy Policy) that highlights the statement of policy and describes the policies and procedures in regards to the collection, use and disclosure of data pertaining to the user obtained via a mobile application for the website. Every user who accesses the website or mobile application is bound by the Privacy Policy of the Soch Retail Pvt. Ltd. and has to abide by it.

We have incorporated data collection devices such as ''cookies'' on certain pages of the website for optimised performance. You are free to decline our cookies if your browser permits however, you won't be able to use certain features on the website.

Additionally, you might encounter third-party cookies on certain pages of the website. We do not control the use of cookies by third parties.

Accepting the mentioned terms, the user provides Soch Retail Pvt. Ltd. an authorisation to communicate the order details as in order confirmation, tracking details etc. via email, SMS and WhatsApp.

Throughout this document, "we", "us", "our", "ours" refer to Soch Retail Pvt. Ltd. Wherever we have said 'USER' it refers to YOU or the end consumer.

The user here refers to any person who visits, browses, or registers with the platform i.e Soch Retail Pvt. Ltd.

'Not So Pink', an e-commerce platform powered by Soch Retail Pvt. Ltd. has drafted a Privacy Policy that aids in the smooth functioning of the overall process.

We commit to protecting your privacy and hence our Personal Data handling practices are continually reviewed to ensure compliance with the applicable privacy laws and regulations.

The user hereby using the website or disclosing the information provides consent to the collection or use of Personal Data on the website as per the pre-defined privacy policies. Additionally, if the user is disclosing personal information on behalf of another entity or individual, the user is representing the ownership or the authority to share the details to the Soch Retail Pvt. Ltd.

User Information regarding the Privacy Policy includes the user’s personal information that is collected to identify and contact the specified user. Not So Pink retail e-commerce website, an extension of Soch Retail Pvt. Ltd. obtains or collects, scrutinises and stores user information be it IP address, contact information including but not limited to name, address, email id, password, device information and transaction history that involves date, time, location and duration of the session on the website. Financial information such as bank accounts, credit and debit card details or other payment instrument details are collected for the smooth processing of the transaction.

Soch Retail Pvt. Ltd. obtains the information from the user while creating the account or when the user is accessing the website for any online purchase of products through the website and mobile app. Also, if the user is posting comments, reviews, uploading content or participating in any offers, contests or availing any gifts or communicating with customer support via email or over the phone.

We may collect Personal Data from a variety of sources. This includes:

  • Personal data you give us directly
  • Personal data we collect automatically, and
  • Personal data we collect from other sources

As per the policy, the user information is primarily used by Soch Retail Pvt. Ltd. to enable and expedite a better, convenient use of the Website's Services. The user information is used by Soch Retail Pvt. Ltd. to:

  • Respond to the user's queries, requests, and inquiries to facilitate a better user experience
  • Improvise, manage, and offer products to initiate a smooth experience to meet the user's requirements
  • Examine the identity and authenticity of the user while providing offers, delivery or transfer of offers etc.
  • Resolve and troubleshoot problems to elevate better user experience
  • To enhance the user experience on the website by customizing offers, products and other tailored services as per the user interests
  • Addressing the user's problem if any or other technical problems that might interrupt a good website experience
  • Facilitating the completion of the user's purchase, process payments, communicate regarding recent purchases and other customer services.
  • To protect the ethics or integrity of the Website
  • To abide by the Terms of Use, and
  • Other specified reasons that might be put into effect that shall be notified to the user through messages or email.

Soch Retail Pvt. Ltd. highlights that user information is used or disclosed if required to do so in good faith that such disclosure is reasonable and within the lawful boundaries. Soch Retail Pvt. Ltd. might disclose information that is essential to third parties, law enforcement officers or others for essential or pre-eminent reasons.

We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We create profiles by analysing the information about your online surfing, searching and buying behavior and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your Personal Data in one or more segments.

These segments are used to personalize the website and our communications to you (such as showing relevant content to you when you visit our site or in a newsletter to you), and to display relevant offers and advertisements from “Not So Pink” and via third-party websites and applications. The segments can also be used for third-party campaigns. We profile your data where you provide consent for us to do so; for example, accepting the setting of cookies on your browser online or signing up for email newsletters from one of our brands.

You can withdraw your consent to prevent your Personal Data being used this way at any time using the manage cookies section of our Cookie Notice or unsubscribing to the use of your email address if you have logged into one of our websites or signed up to any marketing newsletters.

By way of example –

Not So Pink collects data, with your consent, from:

  • Our websites about what you view and the way you interact with our content
  • Our digital display advertising that we serve to you on https://notsopink.com, social platforms and other publisher’s websites
  • Forms you fill online and send to us about what your interests are
  • We also track the products you buy when you click on one of our display adverts and go on to purchase something from a selection of our retail partners
  • If you have asked to receive emails, SMS or WhatsApp communications from us, we track whether you open, read or click on the content to see what you are interested in so that we can give you more content that we think you are more likely to enjoy
  • Based on this profile information, we may also give you advertising that we think you will like and want to see as you view content from us or from our network of publishers that we advertise with. Sometimes, with your consent, we may use your current location to serve advertising
  • We may also use information you have provided to selected third-parties and consented to be shared, like your age, gender, life stage, lifestyle and wider interests to identify people who we think will have similar interests to you and who we believe will be interested in similar advertising. And can also be shared with partnered brands.

Soch Retail Pvt. Ltd. brings to highlight that the website might be linked to other or third-party websites. Soch Retail Pvt. Ltd. mentions that it is not responsible or takes ownership with regards to privacy practices or content of such websites. In such a scenario, Soch Retail Pvt. Ltd. is not liable as the linked websites or advertisers are not in any way under the control of Not So Pink or Soch Retail Pvt. Ltd. The user must ensure to read the Privacy Policy of the third-party that is linked to the website and any access to the third-party website is entirely at the user's risk. Soch Retail Pvt. Ltd. doesn't take any responsibility or ownership of the same.

Links to the Privacy Policies of the third-party service providers used by our application are given below:

  • Facebook
  • Google
  • Razorpay
  • Wigzo
  • Whatsapp
  • SAP
  • Verizon Media
  • Vertoz Media

Reasons for disclosing your Personal Data to other parties:

We may disclose your Personal Data to others where it is lawful to do so including but not limited to, where we or they:

  • need to provide you with products or services
  • where you have initiated a payment
  • have a legal obligation to do so, e.g. to assist with detecting and preventing fraud,
  • have requirement in connection with regulatory reporting, litigation or asserting or defending legal rights and interests
  • have a legitimate business reason for doing so
  • want to send you information and promotional material regarding our products and services,
  • have asked you for your consent to share it, and you’ve agreed
  • Improve your online experience for using our product

To whom your Personal Data may be disclosed:

We may disclose your Personal Data for the above purposes to other parties including:

  • Other group companies and any subcontractors, agents or service providers who work for us or provide services to us or group companies (including their employees, sub-contractors, service providers, directors and officers)
  • Law Enforcement Authorities, Government Authorities, courts, dispute resolution bodies, our regulators, auditors and any party appointed or requested by our regulators to carry out investigations or audits of our activities
  • Statutory and regulatory bodies and authorities (including the government) investigating agencies and entities or persons, to whom or before whom it is mandatory to disclose the Personal Data as per the applicable law, courts, judicial and quasi-judicial authorities and tribunals, arbitrators and arbitration tribunals

Anybody else that we’ve been instructed to share your Personal Data with by you

  • This policy needs to be read along with the Website's Terms of Use, Return & Exchange Policy & Refund Policy
  • Soch Retail Pvt. Ltd. brings to notice that the personal information of the user resides in the database of the website and third-party tools even after the user discontinues using or accessing the website. In such cases, Soch Retail Pvt. Ltd. is not liable for any usage of data by the third-party linked websites or others, despite the user ceasing to use or access the website.
  • The user is acknowledged with the fact that User Information collated with the Website could be processed to any other countries following the defined laws of India.
  • The user should be aware that the User Information or other data the user provides to the Website for availing the services or transacting through the Website could be read, collected, or used by other users or third parties.

Not So Pink extends a helping hand and steps up to solve any grievances or discrepancies in regards to the collection, storage, use and transfer of Your Personal Data under this Privacy Policy or any terms mentioned by Soch Retail Pvt. Ltd. about Terms of Use, Terms of Sale and other conditions or policies. If any query, please feel free to contact: [email protected]

Soch Retail Pvt. Ltd.
601, 6th Floor, Link Rose, Above Levi's Store, Linking Road, Santacruz West, Mumbai - 400054